MEDIA & AWARDS
Podcasts & Interviews
Conversations on business, money, systems and real-life bookkeeping.
Ambitious Accountants Podcast
Michelle chats about building a modern firm—making bookkeeping feel approachable, improving client experience, and using systems to scale without losing the personal touch.
Accountants EXPOSED Podcast (Michael Edelstein)
A practical conversation on lead generation and showing up online—what’s worked, what hasn’t, and how to attract the right clients through content.
Rise & Conquer Podcast (Episode 24)
A straight-talking episode on taking control of your finances, understanding tax basics, and building habits that make business money feel less overwhelming.
Publications & Features
Articles and profiles on bookkeeping, tax and running a modern accounting business.
Samantha Wills Institute Business Directory
We’re listed in the SWI Business Directory—supporting female-founded businesses and creative entrepreneurs with bookkeeping and advisory services.
USC Bachelor of Commerce (Accounting)
Michelle shares her journey from uni to practice life—lessons learned, career insights, and what it really looks like running a modern accounting/bookkeeping business.
The Coach Guardian
A feature on bookkeeping essentials for online service providers—foundations, simple systems, and the money habits that support sustainable growth.
Business Edit (Issue 4, May 2020)
Featured editorial/profile spotlighting our work and approach to helping business owners understand their numbers and build better systems.
The Business Collection (April 2020)
Feature mention highlighting our services and our focus on helping small businesses stay compliant and confident.
Woman Entrepreneur
A feature recognising our work with e-commerce businesses and new entrepreneurs—supporting founders with bookkeeping, BAS and financial clarity.
The Daily Pretty
A practical feature on refreshing your bookkeeping habits—simple resets that make a big difference (especially after the holiday break).
Boss Babe
A piece on professional development—why training and upskilling matters, and how it supports stronger decision-making in business.
Lady Boss Blogger
A profile feature on Michelle’s journey and the mission behind making “debits and credits” less intimidating for everyday business owners.
HBE Online
A personal feature touching on business life and self-care—how we balance performance, boundaries and sustainability behind the scenes.
Awards & Recognition
Partnerships & Boards
